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W134 N5504 Campbell Dr.

Menomonee Falls, WI 53051

Tel: 262.289.9481

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Menomonee Falls Chamber of Commerce
Avery Commercial Graphics Vinyl
3M Commercial Graphics Vinyl

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Orafol Commercial Graphics Vinyl
Arlon Commercial Graphics Vinyl
Best Vehicle Wrap Shops in Milwaukee
Hexis Commercial Graphics Vinyl

Blog

October 29, 2019

When the folks at Empower Credit Union contacted us to get our help on the rebranding of a new location, we were excited.  Rebranding locations is one of many things that we have a great deal of experience with.  

When we walked the property with our customer, one of the issues we like to address is the location and style of the existing signs.  Do the existing signs reflect the look that the company wants? It is far more economical to replace the entire sign once, rather than changing out part of it only to come back and replace the whole sign.  We also reached out to the municipality to ensure that all the existing signs were permitted and that there haven't been any changes to the size allowance of the signs.  You would be surprised how often the codes change and what was allowed before is no longer allowed.  In this case everything was status quo so we could proceed.  Permits were applie...

September 30, 2019

      One of our neighbors, Rocket Clicks Inc.,  came to us to see if we could liven up their conference room walls.  They were also looking to provide a visual break in the perfectly clear glass walls that someone may have walked into headfirst.  That definitely is a drawback of glass conference room walls. Rocket Clicks had one additional ask: can we incorporate color into the design? Why not.

     We started with the company logo.  The logo worked perfectly. The bright red rocket printed on the etched glass and the name of the company removed from the vinyl gave them exactly what they wanted.  With both sides measuring over 18' in length, we had to make sure that the aspect ratio was correct so the logo didn't looked stretched.  We also decided to run a number of test prints to make sure we got the red exactly correct because when you print on translucent you lose some of the co...

September 18, 2019

This past summer, we were hired to design, build and install a custom lobby sign for the software giant PUBG.  They were in the process of building out a new office in Madison, Wisconsin, and they wanted something that really stood out.  They wanted to copy the design of the sign that hangs on the wall of the world headquarters in Seoul, Korea, but couldn't get the designs.  It seemed that the HQ wanted to keep their sign to themselves!

We started with a photo of the sign that they wanted to copy and a layout of the new office wall that they wanted this sign mounted to.  Our graphic designers took both and came up with a drawing that would copy the original sign. The push through acrylic was the easy part of this sign. The challenge lied with the customers desire that we use translucent acrylic. They wanted the acrylic portion of the sign to appear cloudy when not lit. They also wanted the s...

August 20, 2018

Our customer came to us with the idea of adding graphics to the walls of their new manufacturing facility in Hartland, Wisconsin.  The facility covers just over 100,000 square feet so there are a lot of walls.  The problem for our customer is that they had talked to painters to create the images and the prices were outrageous. They also talked to a number of sign companies that told them that because the walls were rough concrete (a blend of concrete block, bricks, and poured slabs) vinyl would not adhere.  When our customer finally got to us, they expected the same story.  They were pleasantly surprised.

When we met with the owner, he was very clear on what he wanted. He was also very clear that others had told him he could have what he wanted.  We started by touring the facility, measuring each area and checking out the walls.  We noticed that they had just finished painting all of th...

May 4, 2018

When we were contacted by the University about wrapping the parcel delivery locker systems, we were ready for them.  We have done over 50 of these systems around the country and have gotten quite good at designing and installing this type of wrap.  New Jersey City University was very similar to others we have worked with.

One of the advantages of working with Optimum Signs is that we have a lot of experience in designing and installing wraps.  Especially ones on parcel locker systems.  As you can see from the photo above, we carried the design around the face of the system. Because we have done so many systems we now all the “options” for a system like this. This allows us to design and print from manufacturing drawings.  No need to send an installer out to measure the system and check for abnormalities.  We have seen them all. 

Another good reason to work with Optimum Signs is...

March 8, 2018

When we received the call from Layton Liquor in Milwaukee, Wisconsin, we really didn’t know what they we looking for other than they needed our help.  The owner, Bobby, said that his current monument sign was damaged and needed to be replaced.  And that is where the story starts.  If you look above, you can see that we ended up creating a 14’ tall wine bottle monument sign. What a better way to highlight a liquor store!

When Bobby challenged us to design a unique sign unlike anything that was currently on Layton Avenue we took that challenge seriously.  The area is heavily populated with pylon and monument signs of all shapes and sizes, but nothing that resembled our wine bottle idea.  We took the signs in the area into account when we proposed this sign.  This is one of the advantages of working with Optimum Signs. We take the time to listen to our customers and reflect their wishes and tak...

January 24, 2018

When we were called by the manager for the Grand Avenue Mall parking structure in downtown Milwaukee, they needed to update a very large building banner.  The company manages the parking structure directly connected to the Grand Avenue Mall.  The 20’ banner was printed on an industrial mesh that faded over the years and drastically needed to be updated. 

As we were working through the design for the new banner, our customer wasn’t really sure how the new ideas would look on the face of the building.  One of many advantages of working with Optimum Signs is that we provide full color photos of what the finished product will look like once installed.  This is part of the suite of customer services we offer as part of our standard customer service.    When the customer saw what their banner would look like, we had to make a few changes.  We enhanced the orange and increased the color satura...

December 21, 2017

When we were contacted by Best Buy located in Long Island, New York, we had a good idea what they were looking for.  They had just purchased a state-of-the-art package management system and they wanted to brand it.  As we have done many of these, we knew how to proceed.

Best Buy is always looking for ways to improve their customer’s experience. That is why they have added this package management system to one of their stores.  The way the system works is you can order products and have them shipped directly to the store and not pay any shipping.  With the amount of theft occurring when packages are left at people’s homes, this make a lot of sense. For Best Buy, it makes sense because they don’t have to stock everything you may want in their stores. They can have the product in a regional warehouse and ship them to the store as needed.  It also helps control inventory costs and the potential loss....

December 14, 2017

When we were contacted by the franchise holder for Structural Elements located in Shorewood, Wisconsin they were in a bit of a panic.  The franchisee thought that the franchiser had taken care of ordering the lobby sign for the new location. The franchiser thought that the franchisee had cared for it.  Now they were two weeks from opening and in need of a custom acrylic lobby sign. 

One of a number of advantages of working with Optimum Signs is that we can get product out faster than most sign companies because we are set up to work with corporations.  We are accustomed to having to move fast so our processes run very lean.  With Structural Elements, we had two weeks to turn around artwork and PMS color matching, manufacturing, painting and installation.  Normally the artwork approval can take up to two days, manufacturing up to two weeks, and install a couple of days.  But because we run mu...

November 13, 2017

When we started working with the fine folks at ETE Reman, they had just had the wind peel their exterior sign off of the building and deposit it in the parking lot.  It was a good thing that it happened after hours so no one was injured.  We also noticed that they knew exactly what they wanted. They may have not been sure how to get it, but they definitely knew what they wanted.  This made it easier for us because we didn’t have to put forward a number proofs with different fonts and colors. 

One of the big benefits of working with Optimum Signs is that we employ a full staff of professionally trained graphic designers.  Our staff have been designing and building signs for quite a  while so they know what can be done and any limitations that the materials may have.  They also know exactly what the correct materials are so that your sign will represent your vision.  In addition to knowin...

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