February 20, 2020

 Our customer, the Institute for the Blind and Visually Impaired, wanted to brand their offices so that people would be able to find them as they are located at the end of a very long access road.  The goals were simple: reflect the brand logo exactly as it is using face lit channel letters.  The tag line didn't need to be lit, but it did have to reflect the correct colors.

We started working with the City of West Allis on what would be allowed at the location based on existing codes.  We determined that we would have an ample allowance when it came to the signs.  Despite what many people think, the folks at West Allis Planning are very helpful and great to work with.  Once we determined what is allowed, we had the customer's logo, now it was time to set up the proof.

Our proof went through multiple people to ensure that we stuck to the branding guideline.  This included their marke...

February 18, 2020

  This started with the need for a new design for the sign.  The old design had been there fro quite some time and it was time to refresh the design.  We started by working with Steve on colors.  Some colors look better on backlit signs than others.  Once we had the background color decided on, we were able to place the necessary information on the sign.  

After a number of proofs, we had a design that the owner was very happy with.  But we weren't done yet.  Because backlit signs tend to use harsh lighting, we wanted to make sure that the color would look good in the daytime and at night.  We test printed a part of the sign and placed it on a sample piece of lexan.  We invited Steve to our offices to see how the color presented in front of fluorescent tube lights.  We also adjusted the color to account for the fluorescent tubes just to show Steve how it should look.  Onc...

February 3, 2020

Menomonee Falls, Wisconsin – About two years ago, one of the larger buildings in our area became vacant.  We know most of our neighbors and we were looking forward to meeting the new neighbors.  Well, after they moved in they were difficult to catch.  That, plus a locked front door made it difficult.  So I would leave a packet of information on the front door or maybe a business card in the window.  Either way, it didn’t work. We were not able to talk with our new neighbors.  That was until they were visiting one of our neighbors. 

It turns out that the company was Capital Heating and Cooling, one of the premier commercial and residential HVAC companies in southeastern Wisconsin.  They have a very large fleet of commercial vehicles and they really weren’t too terribly happy with the company that was designing and installing their commercial vehicle wraps.  Good for us but...

January 28, 2020

This customer came to us through one of the national sign companies we do business with. The scope was a rebranding of the US headquarters here in Milwaukee. This included a set of 30" channel letters 46' up on the side of the building.

The channel letters are face lit, meaning that the fronts of the letters light up. The cool part of this sign is that the font is a proprietary font that only Millipore Sigma can use. And believe me, they are very protective of the font.

When we began the permitting process with the City of Milwaukee, we had multiple pages of signs, layouts and maps that we had to walk the city through to show them that most of the new signage replaced existing signs that had already been permitted years ago. After a few hours of going back and forth with the city, they issued the permits and the project moved into production.

The installation took the better part of a day and went witho...

January 22, 2020

This original design by Optimum Signs, started with a discussion with our customer about what he wanted. He had some ideas for design, more parts than the whole layout, but it was enough to get started.

Our customer operates a cafe in downtown Milwaukee that helps returning veterans reacclimate to a life after the military. They are a band of US veterans coming together to provide job training and employment to our brothers and sisters returning from military service. They provide a vocational school and internship programs and operate a community café, open to the public.

This design incorporates digital camo throughout, with the red, white and blue. No design would be complete for our service men and woman without a rendering of the dog tags that these brave men and woman wear. Our process on design was pretty simple: discuss with the customer what they like, then provide a basic design. After the or...

October 29, 2019

When the folks at Empower Credit Union contacted us to get our help on the rebranding of a new location, we were excited.  Rebranding locations is one of many things that we have a great deal of experience with.  

When we walked the property with our customer, one of the issues we like to address is the location and style of the existing signs.  Do the existing signs reflect the look that the company wants? It is far more economical to replace the entire sign once, rather than changing out part of it only to come back and replace the whole sign.  We also reached out to the municipality to ensure that all the existing signs were permitted and that there haven't been any changes to the size allowance of the signs.  You would be surprised how often the codes change and what was allowed before is no longer allowed.  In this case everything was status quo so we could proceed.  Permits were applie...

September 30, 2019

      One of our neighbors, Rocket Clicks Inc.,  came to us to see if we could liven up their conference room walls.  They were also looking to provide a visual break in the perfectly clear glass walls that someone may have walked into headfirst.  That definitely is a drawback of glass conference room walls. Rocket Clicks had one additional ask: can we incorporate color into the design? Why not.

     We started with the company logo.  The logo worked perfectly. The bright red rocket printed on the etched glass and the name of the company removed from the vinyl gave them exactly what they wanted.  With both sides measuring over 18' in length, we had to make sure that the aspect ratio was correct so the logo didn't looked stretched.  We also decided to run a number of test prints to make sure we got the red exactly correct because when you print on translucent you lose some of the co...

September 18, 2019

This past summer, we were hired to design, build and install a custom lobby sign for the software giant PUBG.  They were in the process of building out a new office in Madison, Wisconsin, and they wanted something that really stood out.  They wanted to copy the design of the sign that hangs on the wall of the world headquarters in Seoul, Korea, but couldn't get the designs.  It seemed that the HQ wanted to keep their sign to themselves!

We started with a photo of the sign that they wanted to copy and a layout of the new office wall that they wanted this sign mounted to.  Our graphic designers took both and came up with a drawing that would copy the original sign. The push through acrylic was the easy part of this sign. The challenge lied with the customers desire that we use translucent acrylic. They wanted the acrylic portion of the sign to appear cloudy when not lit. They also wanted the s...

August 20, 2018

Our customer came to us with the idea of adding graphics to the walls of their new manufacturing facility in Hartland, Wisconsin.  The facility covers just over 100,000 square feet so there are a lot of walls.  The problem for our customer is that they had talked to painters to create the images and the prices were outrageous. They also talked to a number of sign companies that told them that because the walls were rough concrete (a blend of concrete block, bricks, and poured slabs) vinyl would not adhere.  When our customer finally got to us, they expected the same story.  They were pleasantly surprised.

When we met with the owner, he was very clear on what he wanted. He was also very clear that others had told him he could have what he wanted.  We started by touring the facility, measuring each area and checking out the walls.  We noticed that they had just finished painting all of th...

May 4, 2018

When we were contacted by the University about wrapping the parcel delivery locker systems, we were ready for them.  We have done over 50 of these systems around the country and have gotten quite good at designing and installing this type of wrap.  New Jersey City University was very similar to others we have worked with.

One of the advantages of working with Optimum Signs is that we have a lot of experience in designing and installing wraps.  Especially ones on parcel locker systems.  As you can see from the photo above, we carried the design around the face of the system. Because we have done so many systems we now all the “options” for a system like this. This allows us to design and print from manufacturing drawings.  No need to send an installer out to measure the system and check for abnormalities.  We have seen them all. 

Another good reason to work with Optimum Signs is...

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W134 N5504 Campbell Dr.

Menomonee Falls, WI 53051

Tel: 262.289.9481

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