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W134 N5504 Campbell Dr.

Menomonee Falls, WI 53051

Tel: 262.289.9481

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Menomonee Falls Chamber of Commerce
Avery Commercial Graphics Vinyl

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Hexis Commercial Graphics Vinyl

Blog

March 8, 2018

When we received the call from Layton Liquor in Milwaukee, Wisconsin, we really didn’t know what they we looking for other than they needed our help.  The owner, Bobby, said that his current monument sign was damaged and needed to be replaced.  And that is where the story starts.  If you look above, you can see that we ended up creating a 14’ tall wine bottle monument sign. What a better way to highlight a liquor store!

When Bobby challenged us to design a unique sign unlike anything that was currently on Layton Avenue we took that challenge seriously.  The area is heavily populated with pylon and monument signs of all shapes and sizes, but nothing that resembled our wine bottle idea.  We took the signs in the area into account when we proposed this sign.  This is one of the advantages of working with Optimum Signs. We take the time to listen to our customers and reflect their wishes and tak...

January 24, 2018

When we were called by the manager for the Grand Avenue Mall parking structure in downtown Milwaukee, they needed to update a very large building banner.  The company manages the parking structure directly connected to the Grand Avenue Mall.  The 20’ banner was printed on an industrial mesh that faded over the years and drastically needed to be updated. 

As we were working through the design for the new banner, our customer wasn’t really sure how the new ideas would look on the face of the building.  One of many advantages of working with Optimum Signs is that we provide full color photos of what the finished product will look like once installed.  This is part of the suite of customer services we offer as part of our standard customer service.    When the customer saw what their banner would look like, we had to make a few changes.  We enhanced the orange and increased the color satura...

December 21, 2017

When we were contacted by Best Buy located in Long Island, New York, we had a good idea what they were looking for.  They had just purchased a state-of-the-art package management system and they wanted to brand it.  As we have done many of these, we knew how to proceed.

Best Buy is always looking for ways to improve their customer’s experience. That is why they have added this package management system to one of their stores.  The way the system works is you can order products and have them shipped directly to the store and not pay any shipping.  With the amount of theft occurring when packages are left at people’s homes, this make a lot of sense. For Best Buy, it makes sense because they don’t have to stock everything you may want in their stores. They can have the product in a regional warehouse and ship them to the store as needed.  It also helps control inventory costs and the potential loss....

December 14, 2017

When we were contacted by the franchise holder for Structural Elements located in Shorewood, Wisconsin they were in a bit of a panic.  The franchisee thought that the franchiser had taken care of ordering the lobby sign for the new location. The franchiser thought that the franchisee had cared for it.  Now they were two weeks from opening and in need of a custom acrylic lobby sign. 

One of a number of advantages of working with Optimum Signs is that we can get product out faster than most sign companies because we are set up to work with corporations.  We are accustomed to having to move fast so our processes run very lean.  With Structural Elements, we had two weeks to turn around artwork and PMS color matching, manufacturing, painting and installation.  Normally the artwork approval can take up to two days, manufacturing up to two weeks, and install a couple of days.  But because we run mu...

November 13, 2017

When we started working with the fine folks at ETE Reman, they had just had the wind peel their exterior sign off of the building and deposit it in the parking lot.  It was a good thing that it happened after hours so no one was injured.  We also noticed that they knew exactly what they wanted. They may have not been sure how to get it, but they definitely knew what they wanted.  This made it easier for us because we didn’t have to put forward a number proofs with different fonts and colors. 

One of the big benefits of working with Optimum Signs is that we employ a full staff of professionally trained graphic designers.  Our staff have been designing and building signs for quite a  while so they know what can be done and any limitations that the materials may have.  They also know exactly what the correct materials are so that your sign will represent your vision.  In addition to knowin...

November 7, 2017

When we were contacted by the school manager for St. Joan Antida, they were in the process of buying a transport van for the school.  They were trying to get a ballpark cost on a wrap that would really highlight the vehicle and ultimately bring attention to their school.  We took a good amount of time to explain what goes into designing a wrap. We also talked about the different grades of material and what makes a good wrap.  We never thought we would talk with them again. But we took the time to help educate a potential customer. They surprised us when they called back a few weeks later to make an appointment to have the van measured and to begin the design process.

Just a little about the school. Founded in 1954, St. Joan Antida High School (SJA) is an all-girl Catholic high school sponsored by the Sisters of Charity of St. Joan Antida that stands out among educational institutions in Wisc...

October 30, 2017

We work with a number of partners and one of our favorites is a shipping locker manufacturer headquartered in France.  The manufacturer makes custom locker systems that can be used to house students inbound internet purchases. The University of Florida was the latest end user that we teamed up with. 

When you work with Optimum Signs, one of the benefits is that we have a staff of experienced graphic designers. We can take your design and produce it or we can customize it to fit almost any application.  In this case the University had a very detailed package of graphics but they were uncertain as to how to use them to the fullest.  Our designers were able to design slightly different layouts for each of the systems (depending on the location).  We even had one that needed to have the back of the system wrapped. The challenge was that the system was located at the top of a staircase.  We were able...

October 28, 2017

This install included a large, push through acrylic entrance sign, a custom cut acrylic logo sign, etched glass decals and three wall decals, Our customer, Foot Locker Inc., is very specific about how their stores look and likewise, how we install their signage. This location is in the Bayshore Mall located in Glendale, Wisconsin.  The photo above shows the acrylic sign located behind the cash station and the entrance sign. 

One of the benefits of working with a commercial sign company like Optimum Signs is that this is the majority of what we do.  Our installers have done a large number of these types of installations.  Our crew is made up of well-seasoned construction workers who employ industry standards for installations. These guys know how to make sure that there aren’t issues with the installation. In this case, we were asked to install the main entrance sign. After my installers mounted t...

October 10, 2017

One of the greatest parts of owning a graphics design and Sign Company is that we get to work with a number of first responders.  This time we got to meet and work with the Eagle Police Department.  What a great group of people.  From the Chief to the officers, just a solid group of people.

As a small department, the Eagle Police Department try to balance effective police work and community outreach. Located in the beautiful Kettle Moraine in southwest Waukesha County, the Village of Eagle is identified by its smiley faced yellow water tower.  Eagle has a history dating back to 1836.  When the southern branch of the Milwaukee & St Paul Railroad came through the town in 1851, the Village of Eagle Center was created, leading to the eventual decline of other villages in the township.  With the passing of time, the Village name evolved to Eagle.

By 1880, the Village was considered the t...

October 3, 2017

Recently, we were asked to design and install a commercial wrap on a locker system for Texas A&M University. They had just installed a new package delivery locker system for the students and they wanted to brand the system.  We started with a hand drawn sketch from the customer as to their design request along with color specifications, text requirements, and of course logo design.

Because we have wrapped dozens of these systems, we know exactly the type and grade of vinyl and laminate to us to make sure that the print is vibrant and the material stays attached to the system.  It’s nice to know when we complete a wrap, that we won’t have to replace the wrap for a good, long time,

This benefits our customers because they don’t have to have to have us replace the wrap every 12 months. Plus, the wrap looks great for a long time.  Anyone who works with branding knows that a great brand that looks bad doesn...

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