• Scott M. Kuehn

Pink Building Wrap for Breast Cancer Awareness Month

October is Breast Cancer Awareness month and what better way to recognize the month than by wrapping the face of a building in bright pink. Our customer, Gordie Boucher Ford Lincoln in West Bend contacted us about doing this we jumped at the opportunity. The Gordie Boucher dealerships have always had a strong social conscience and what a great way to help bring attention to a worthy cause.

This project covered an area 30' tall by 18' wide. We started by making sure that the surface of the building was both clean and dry. This shouldn't have been an issue but because it rained 5 of the 6 days leading up to the install, it took some time to make sure that everything was dry. We used large bath towels to wipe down the faces of the building and to make sure no moisture was hiding in the seams of the building face panels. We started applying precut panels of vinyl to the building and we decided that it would be best to use a vinyl wrapping glove instead of a squeegie. This gave us the ability for our installer to feel how the vinyl was adhereing to the building. It also allowed him to roll the vinyl around the edges. We also cut horizontal seams in the vinyl to allow the vinyl to contract and expand without compromising the attachment. The material we used was 3M 1080 Gloss Hot Pink. This material is made to wrap vehicles so it’s perfect for this type of application as the adhesive will hold for a long time but when we need to remove it, it will come off clean and not leave any adhesive behind.

If you have a business that would like to let your customers know that you support Breast Cancer Awareness Month, please give Optimum Signs a call. We can wrap almost anything and let’s do what we can to make sure every woman gets checked out and we stomp out breast cancer. Give us a call if you would like our help. We can be reached at 262.789.9481 or email us at

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W134 N5504 Campbell Dr.

Menomonee Falls, WI 53051

Tel: 262.289.9481

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