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  • Scott M. Kuehn

Milwaukee, WI - Commercial Sign Package for Champs Sports


This install included a large, push through acrylic entrance sign, a custom cut acrylic logo sign, etched glass decals and three wall decals, Our customer, Foot Locker Inc., is very specific about how their stores look and likewise, how we install their signage. This location is in the Bayshore Mall located in Glendale, Wisconsin. The photo above shows the acrylic sign located behind the cash station and the entrance sign.

One of the benefits of working with a commercial sign company like Optimum Signs is that this is the majority of what we do. Our installers have done a large number of these types of installations. Our crew is made up of well-seasoned construction workers who employ industry standards for installations. These guys know how to make sure that there aren’t issues with the installation. In this case, we were asked to install the main entrance sign. After my installers mounted the sign the store crew that was supposed to handle the electrical connections noticed that the wire whip that came out of the sign was about 4’ too short and his scope of work didn’t allow him to extend it. Again, this is why companies work with Optimum Signs. Our electrician went out to the site and extended the whip so the store electrician could connect the sign.

Another benefit of working with us is that we do these types of installations all the time so we know how to manage a project like this. When we started with this project, the company asked us to pull the commercial sign permits. The location was inside a mall which doesn’t necessarily mean you don’t need a permit. Several malls in the area require municipal permits. Glendale is one community that does an executive review of the signage and if it meets community standards, they approve the install. We had approval on this inside of three days.

If you have a corporate sign package that you need installed in the metro Milwaukee area and you really need someone that can handle the entire package, please give us a call at 262.289.9481 or email us at info@optimumsignswi.com.


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W134 N5504 Campbell Dr.

Menomonee Falls, WI 53051

Tel: 262.289.9481

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