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  • Scott M. Kuehn

Shorewood, WI - Custom Cut Acrylic Lobby Sign for Structural Elements


When we were contacted by the franchise holder for Structural Elements located in Shorewood, Wisconsin they were in a bit of a panic. The franchisee thought that the franchiser had taken care of ordering the lobby sign for the new location. The franchiser thought that the franchisee had cared for it. Now they were two weeks from opening and in need of a custom acrylic lobby sign.

One of a number of advantages of working with Optimum Signs is that we can get product out faster than most sign companies because we are set up to work with corporations. We are accustomed to having to move fast so our processes run very lean. With Structural Elements, we had two weeks to turn around artwork and PMS color matching, manufacturing, painting and installation. Normally the artwork approval can take up to two days, manufacturing up to two weeks, and install a couple of days. But because we run much leaner, we got this one done is 7 days.

Another advantage of working with Optimum Signs is that we have done so many of these types of signs, we know what has to be done and the exact process to follow to get this done. Our project managers understand where we can trim timelines and what can’t be done. We also pride ourselves on the level of communication we maintain with our customers. Every step is documented and followed by the entire organization.

Once this project was moved to production, we updated the customer frequently. From when the material was cut, painted and finished, our customer knew. We finished this project in 7 business days when it would have normally taken us 14 business days. Now we can’t always cut lead times in half, if our customer is in a pinch, we have been known to push the limits.

If you need a custom business sign or an acrylic lobby sign, please give us a call. We can be reached at 262.289.9481 or email us at info@optimumsignswi.com.


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W134 N5504 Campbell Dr.

Menomonee Falls, WI 53051

Tel: 262.289.9481

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