• Scott M. Kuehn

Milwaukee, WI - 20' Building Banner for Interstate Parking

When we were called by the manager for the Grand Avenue Mall parking structure in downtown Milwaukee, they needed to update a very large building banner. The company manages the parking structure directly connected to the Grand Avenue Mall. The 20’ banner was printed on an industrial mesh that faded over the years and drastically needed to be updated.

As we were working through the design for the new banner, our customer wasn’t really sure how the new ideas would look on the face of the building. One of many advantages of working with Optimum Signs is that we provide full color photos of what the finished product will look like once installed. This is part of the suite of customer services we offer as part of our standard customer service. When the customer saw what their banner would look like, we had to make a few changes. We enhanced the orange and increased the color saturation of the blue/purple.

Once we had the design the way our customer wanted it, we sent it off to production. Because we manage our production schedule very tightly, we were able to get this produced in 5 business days. Our customer said that the other company they were talking to told them that it would be a minimum of two weeks once they approved the artwork.

Another advantage of working with Optimum Signs is that just before we were scheduled to install the banner, the management company decided to adjust the parking rates in the structure. So we had a 20’ x 24’ banner with a giant price on it that was no longer correct. This wasn’t a problem because we were able to produce a patch that covered the old price. We also sewed the patch over the incorrect price. And because we knew that the material was very porous, we knew that we had to line the patch to ensure that the old price didn’t show through.

A few days later, we dropped of an articulated lift and the installation was complete a few hours later. We at Optimum Signs try to make it easy to do business with us. If you happen to need an exterior sign on your building, whether it’s a banner or a hardscape sign, please give us a call. We can be reached at 262.289.9481 or emailed at

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W134 N5504 Campbell Dr.

Menomonee Falls, WI 53051

Tel: 262.289.9481

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