• Scott M. Kuehn

Milwaukee, WI - Custom 3D Monument Sign for Layton Liquor

When we received the call from Layton Liquor in Milwaukee, Wisconsin, we really didn’t know what they we looking for other than they needed our help. The owner, Bobby, said that his current monument sign was damaged and needed to be replaced. And that is where the story starts. If you look above, you can see that we ended up creating a 14’ tall wine bottle monument sign. What a better way to highlight a liquor store!

When Bobby challenged us to design a unique sign unlike anything that was currently on Layton Avenue we took that challenge seriously. The area is heavily populated with pylon and monument signs of all shapes and sizes, but nothing that resembled our wine bottle idea. We took the signs in the area into account when we proposed this sign. This is one of the advantages of working with Optimum Signs. We take the time to listen to our customers and reflect their wishes and take into consideration the other signs in the area. The last thing you want to do is to spend good money on a sign that blends into the background.

Because of the unique shape and design of this sign, we had some extra work to do to get our city sign permit. A 14’ wine bottle will react to wind much differently than a 14’ flat faced rectangle. But because we have done this type of sign before, we knew what the City was looking for. Another benefit of working with Optimum Signs is that we were able to navigate the waters of the municipal permitting with very little involvement from our customer. We have contacts in most municipal offices and can cut to the chase quickly (some faster than others).

If you are looking for a unique monument sign, lighted or not, we can help. We specialize in the design, manufacture and installation of creative designs that really help your business stand out. We can also help with other types of sign products and services for your business. Give us a call and we would love to visit with you to better understand your project. We can be contacted at 262.289.9481 or emailed at

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W134 N5504 Campbell Dr.

Menomonee Falls, WI 53051

Tel: 262.289.9481

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