• Scott M. Kuehn

Greenfield, WI - Custom Exterior LED Sign Cabinet for Empower Credit Union

When the folks at Empower Credit Union contacted us to get our help on the rebranding of a new location, we were excited. Rebranding locations is one of many things that we have a great deal of experience with.

When we walked the property with our customer, one of the issues we like to address is the location and style of the existing signs. Do the existing signs reflect the look that the company wants? It is far more economical to replace the entire sign once, rather than changing out part of it only to come back and replace the whole sign. We also reached out to the municipality to ensure that all the existing signs were permitted and that there haven't been any changes to the size allowance of the signs. You would be surprised how often the codes change and what was allowed before is no longer allowed. In this case everything was status quo so we could proceed. Permits were applied for and after a few phone calls, permits were issued.

Once we moved the signs to production, we started with blueprinting the new signs. This normally can take up to a week to get the design to a production designer and get them to begin the process of laying out the design. About two weeks into the process, which was about 5 days prior to us beginning to manufacture the signs, the customer contacted us in a panic. His Board just dropped on him a complete logo redesign. Had this happened 3 days later, the credit union would have had to buy a second set of signs. Ouch. So we had to go back to the municipality to make sure that the new designs met the sign code. After a few days, the municipality released the sign permits. Manufacturing took 4 weeks and the signs went out to install.

Another successful design, manufacture and installation of a new design for our customer. If you need a new exterior sign package please contact us at Optimum Signs. We can be reached at 262.289.9481 or email us at

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W134 N5504 Campbell Dr.

Menomonee Falls, WI 53051

Tel: 262.289.9481

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