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W134 N5504 Campbell Dr.

Menomonee Falls, WI 53051

Tel: 262.289.9481

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  • Scott Kuehn

Milwaukee, WI - Face Lit Channel Letters for Millipore Sigma


This customer came to us through one of the national sign companies we do business with. The scope was a rebranding of the US headquarters here in Milwaukee. This included a set of 30" channel letters 46' up on the side of the building.


The channel letters are face lit, meaning that the fronts of the letters light up. The cool part of this sign is that the font is a proprietary font that only Millipore Sigma can use. And believe me, they are very protective of the font.


When we began the permitting process with the City of Milwaukee, we had multiple pages of signs, layouts and maps that we had to walk the city through to show them that most of the new signage replaced existing signs that had already been permitted years ago. After a few hours of going back and forth with the city, they issued the permits and the project moved into production.


The installation took the better part of a day and went without a hitch. Installation and alignment of the template probably took the majority of the time as taping a paper template to the side of a building and leveling it across 21' takes a little patience. Our customer was very happy when they saw the finished product.


If you have a branding project that requires multiple different signs, please give Optimum Signs a call. We can handle most projects including project management. We can be reached at 262.289.9481 or email us at info@optimumsignswi.com.

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